SUBJECT: Facebook Ads - The simple action that turns viewers into fans Hi, [Name] I hope you’ve finally had time to enjoy “How Facebook Advertising Benefits your Business”, and got a good idea of whether or not Facebook advertising might be a good strategy for your business. One of the benefits I spoke about was in creating “fansumers” – people who become your fans on Facebook and actively interact with your product or site. In fact, that interactivity plays a crucial role in creating a fansumer. And one way Facebook helps the process along is by providing apps which engage your viewer further, such as the “Like This” link provided with every ad, so that she can instantly approve an ad – and tell Facebook “I want to see more on this subject!” And, of course, the “Become a Fan” button. Once people click this, something both advertisers and fansumers don’t realize is, it’s like a small commitment. You’ve publicly approved of a site or game or company – and most people don’t like to go back on what they’ve publicly “stated”. The simple act of clicking that button also helps them to say, “Oh, it’s okay. They’re a friend…” when they see an email from you… or makes them more inclined to click on a link or update from you on Facebook, when a new one appears. It creates a friendly feeling in your viewer… created by just one, voluntary click! I take a deeper look at other ways Facebook ads can benefit your business in my full-length special Report: [INSERT URL: Facebook Social Ads Exposed] In the meantime, if you haven’t yet had a chance to read “How Facebook Advertising Benefits your Business” – you’ll find that’s an easy, quick way to start! Warmly, NAME P.S. I show you 12 more ways to create and keep Facebook fans enthusiastically engaged with your business in: [INSERT URL: Facebook Social Ads Exposed]